The unique content of Popular Mechanics has earned it a top industry accolade for the second successive year. At the recent MPASA Sappi PICA Awards, the magazine scooped the title of Best Men's General Interest Magazine, heading off large-circulation heavyweights to consolidate its status as the "intelligent choice".

Said editor and publisher Alan Duggan: "We set out to produce a credible, informative and entertaining magazine that satisfies the curiosity of our readers. This award, together with the very healthy growth in circulation, suggests that we are on the right track. Popular Mechanics is widely acknowledged as the voice of science and technology in South Africa – and that works for us."

Commented the judges: "Popular Mechanics positively differentiated itself in this category. It is fresh, it has integrity, it is funny, and it manages to charm even a concurrent reader. It has real take-out value, even from a casual dipping in."