Lego: an awesome and mystical world made out of plastic bricks

Lego: an awesome and mystical world made out of plastic bricks
Credit: Landon Nordeman
Date:20 April 2015

Lego is the coolest company in the world right now. Between the hit movie, licensing tie-ins, retail stores, and its constant quest to innovate, the business keeps finding ways to stay relevant and profitable.

But it all comes down to the magic that happens when a child snaps to bricks together.

Read more in the May issue of Popular Mechanics – ON SALE NOW!