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    Lego: an awesome and mystical world made out of plastic bricks

    Lego: an awesome and mystical world made out of plastic bricks
    Credit: Landon Nordeman
    Date:20 April 2015

    Lego is the coolest company in the world right now. Between the hit movie, licensing tie-ins, retail stores, and its constant quest to innovate, the business keeps finding ways to stay relevant and profitable.

    But it all comes down to the magic that happens when a child snaps to bricks together.

    Read more in the May issue of Popular Mechanics – ON SALE NOW!

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