Date:17 June 2015
Glitzy showbiz spectacle and Las Vegas are synonymous. The city that never sleeps is home to live shows without equal, top-class dining and or gambling options for everyone from the highest of high rollers to the smallest of small-time punters. The same can now be said for a ride in a lift, as Las Vegas stunned visitors by transforming one into a club environment comparable to one of the city’s celebrated nightclubs.
The musically charged experiential elevator was accomplished with assistance from world-renowned DJ duo Krewella. The pair served as hosts of an unbelievable elevator ride inside the MGM Grand Hotel & Casino, aptly named the “Krewellavator”. As resident artists for popular Las Vegas clubs including Hakkasan, OMNIA and WET REPUBLIC, Krewella were the perfect choice to help bring the concept of an elevator nightclub to life.
The Krewellavator featured a unique turntable that also served as its own laser light show, accompanied by energetic performances of the duo’s top singles including “Somewhere To Run” . One of the lift’s stops added Hakkasan Nightclub dancers spinning twinkling glow sticks, adding to the stunning visual experience. The nonstop party continued until the lift made its final stop at the guests’ hotel room floors.
“The Krewellavator was such a fun project for us,” Jahan and Yasmine Yousaf of Krewella said. “Raging in an elevator with complete strangers in the middle of the day in Las Vegas was proof of how uninhibited people are in the party capital of the world!”
MGM Grand guests reveled in the EDM-fuelled surprise by dancing, cheering and taking in the twists and turns of their unexpected ride in the Krewellavator. Mounted cameras throughout the elevator caught every unique moment that the lucky guests aboard the Krewellavator experienced.
Las Vegas has become a mecca for EDM, and is home to the best nightclubs worldwide. It also hosts the Electric Daisy Carnival, the largest electric dance music festival in North America. (Source: The Newsmarket.)