Date:14 March 2017
Air pollution masks are becoming as necessary as clothing. Yes, this is a sobering reality of the world we live in, but at least these kids’ masks are stylish.
Danish design studio Kilo created Woobi: colourful air pollution masks to appeal to kids, while helping them understand the product’s function and possibly introduce dialogue around pollution and protection.
Woobi is made from medical-grade silicone and uses an approved and certified micro high-efficiency particulate arrestance (HEPA) filter. It can filter out up to 95% of the dangerous airborne particulate matter.
“The different coloured parts act as a simplifying tool for communication around the product’s functionality and allow kids to customise the mask the way they like it, giving them a sense of ownership and autonomy over their own safety,” writes the company.
Although this mask is only made for children over the age of 6, it’s sobering to know how many children are affected by pollution. The World Health Organisation recently reported polluted environments cause the deaths of 1,7 million children under the age of 5 years annually. They also state polluted environments account for more than 1 in 4 child deaths.
“A polluted environment is a deadly one – particularly for young children,” says WHO Director-General, Dr Margaret Chan. “Their developing organs and immune systems, and smaller bodies and airways, make them especially vulnerable to dirty air and water.”
The mask is said to retail for approx. R500 and will launch in China later this year, joining a host of other products that are aimed at keeping people safe from air pollution.