E-commerce giant Amazon is now moving into the filmmaker space with Amazon Video Direct. The platform will allow professional video creators a platform to share their content on Amazon Prime and get them to share in the royalties. The service aims to encourage filmmakers of Sundance Film Festival calibre to share content, seemingly without invading on the YouTube “blogger” space.

Although Amazon’s streaming service might not be well known locally, it has gained increased popularity. In January, Time reported that Amazon Prime had more than 54 million subscribers based in the USA, with plans of expanding into large international markets.

To find out more about Amazon Video Direct, click here.