A jam-packed refrigerator is something we all deal with from time to time, especially when the annual family braai or kiddies birthday party rolls along. In these instances playing tetris with the contents of your fridge is not time well spent. Brian Conti, the creator of Strong Like Bull, has devised a magnetic device called the bottleLoft which allows you to utalise all the space in your fridge.

The bottleLoft sticks to the “ceiling” of your fridge and allows you to hang up to three bottles with metal caps, giving you space below the bottles to pack.

Each bottleLoft comprises of three neodymium magnets, each with a steel cup to focus the magnet’s strength. The magnets can hold up to 22 kilograms, ensuring the bottles won’t fall and crack the fridge shelves. Each magnet is mounted to a molded plastic rail with a cold and water resistant adhesive at the back.

bottleLoft has been successfully been funded with Kickstarter and is now available for purchase. Watch the video above to see how it works. Click here to visit Strong Like Bull for more information.