Pizza Hut and the advertising agency Ogilvy & Mather in Hong Kong have released a new pizza box that doubles as a movie projector.

Called The Blockbuster Box, this Pizza Hut invention uses your cellphone to screen the film. The boxes come in four genres: Fully Loaded for action thrillers, Hot and Ready for romance, Slice Night for horror and Anchovy Armageddon for science fiction. Upon receiving your pizza, you pop the lens into the punched-put hole in the front of the box, scan the box code with your iPhone to access the exclusive download. Then place your iPhone into the box, propping it up with the plastic pizza separator stand and play the video.

Watch the video below to see how it works.

Article credit: The Daily Dot.