So they finally did it. And by it I mean launch a new, water-resistant iPhone and kill off the 3,5 mm headphone jack. What does this mean for the industry? A lot more wireless headphones, and that’s a good thing.

The A10 processor finally moves to a quad core set up with two low power cores and two performance cores. It’s claimed to be the fastest chipset ever in a smartphone. We’re inclined to believe that bold claim.

On the camera side there’s big improvements all round to catch up to the Android market leaders. The iPhone 7 Plus sees the biggest upgrade with a dual 12 MP camera arrangement. One sensor is equipped with a wide angle 28 mm lens while the other has a 56 mm telephoto lens.

When we hyped the LG G5 camera it was mainly around the negative zoom capabilities. Apple chose to rather flip it the other way so you get 2x optical zoom.

The standard iPhone 7 gets a single 28 mm lens and 12 MP camera job, but this time netts optical image stabilisation. A fancy co-processor backs up the cameras and makes getting stellar pictures even easier. Bright f1,8 apertures are used throughout.

With the advent of IP67 dust and water resistance across for the iPhones 7 and 7 Plus as well as the Watch Series 2, Apple are finally challenging Samsung head-on and us consumers are better off for it.

New colour schemes, 32 GB base storage and a brighter screen complete the updates over the 6s. On the watch side the new unit is faster, has built-in GPS and comes in a running-specific Nike+ variant.

We reckon the one-hand operation friendly iPhone SE will now be the bargain buy since it should see a price cut (alongside the 6s siblings), but for once the upgrade in the iPhone 7 is significant enough to warrant serious consideration. Orders start tomorrow.