Adventures of Brazuca, the official ball for 2014 FIFA World Cup Brazil

Watch the trailer for Brazuca around the World...
Date:20 May 2014 Tags:, , , , ,

For 2014, the official ball is the Adidas Brazuca. But its use has not been restricted to the month from 12 June to 13 July 2014.

In the run-up to the championship, the ball went on a world tour in a weekly series of online documentary-style films – seen from a ball’s-eye view. As if that wasn’t enough, the ball even had its own twitter account, @brazuca.

It all started with the interactive movie I Am Brazuca late last year. This allowed viewers to pause the movie, dive into it and take a 360-degree exploration of the scene.

That was followed by the video series Brazuca around the World (watch the trailer above), shot using unique brazucam technology. That tech is based on a customised match ball with six built-in HD cameras, helping it capture a full 360-degree view. Given that a football’s life is a hard one – you try accelerating from zero to 100-plus km/h in a fraction of a second, then stop just as quickly – the tech doesn’t end at the miniature cameras. The set-up includes custom-made image stabilisation software.

Footballing stars featured in the video series include Xavi Hernandez, Dani Alves, Cristian Tello, Bastian Schweinsteiger, Manuel Neuer, Philipp Lahm and David Villa.

For more on how tech transforms the beautiful game of soccer, buy PM’s June 2014 issue (on sale 26 May).

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  • Shaun

    The cameras are a nice idea…..but will we actually see Goal Line Technology this year? One would think after the England/Lampard fiasco 4 years ago that GLT would be a higher priority than selfies of footballers feet. Unless of course its all a clever ploy by SB to try and take over the woooooorld and sell off even more advertising space: that of the wasted space on the foots of footballers!