Date:20 May 2014
For 2014, the official ball is the Adidas Brazuca. But its use has not been restricted to the month from 12 June to 13 July 2014.
In the run-up to the championship, the ball went on a world tour in a weekly series of online documentary-style films – seen from a ball’s-eye view. As if that wasn’t enough, the ball even had its own twitter account, @brazuca.
It all started with the interactive movie I Am Brazuca late last year. This allowed viewers to pause the movie, dive into it and take a 360-degree exploration of the scene.
That was followed by the video series Brazuca around the World (watch the trailer above), shot using unique brazucam technology. That tech is based on a customised match ball with six built-in HD cameras, helping it capture a full 360-degree view. Given that a football’s life is a hard one – you try accelerating from zero to 100-plus km/h in a fraction of a second, then stop just as quickly – the tech doesn’t end at the miniature cameras. The set-up includes custom-made image stabilisation software.
Footballing stars featured in the video series include Xavi Hernandez, Dani Alves, Cristian Tello, Bastian Schweinsteiger, Manuel Neuer, Philipp Lahm and David Villa.
For more on how tech transforms the beautiful game of soccer, buy PM’s June 2014 issue (on sale 26 May).
2014 World Cup: tech transforms the beautiful game