Date:5 February 2018
Lexus has released an advert that aired during TV coverage of the Super Bowl on Sunday, 4 February, featuring the Lexus LS 500 and Chadwick Boseman of Black Panther.
The ad campaign is aptly titled Long Live the King depicts how the character T’Challa ( Boseman), in his guise as Black Panther, goes about recovering a stolen batch of vibranium, a mythical ore found only in his home nation of Wakanda. At the same time, he is due to represent his country as its king at a world leadership conference. The advert depicts the Lexus LS 500 F Sport as the only vehicle both powerful and luxurious enough to keep pace with a superhero and provide suitable transport for a monarch.
The advert incorporates actual footage from the Black Panther movie and includes Letitia Wright who stars as T’Challa’s sister, Shuri. The full ad features many of the film’s actors, plus a cameo appearance by the Lexus LC luxury coupe.
In South Africa the Marvel action movie, Black Panther, debuts on Friday,16 February at most cinemas. With a strong representation of some of SA’s finest actors in major roles, the cast includes the great John Kani, his son Atandwa Kani and legendary actress Connie Chiume.
You can read more about this movie that’s expected to rock box office sales in the February issue of Popular Mechanics magazine, on sale now.