Using the power of thought to pour beer

Date:15 July 2013 Tags:, , , , ,

Imagine being able to pour beer with your mind. Well, stop imagining! Castle Lite has made it possible by introducing the world-first Extra Cold Mind Reader.

Conceived and developed by digital agency Hellocomputer, this awesome machine is designed to reward you for focusing on ‘extra cold’.

The machine utilises an EEG headset, which is calibrated to record the brain waves along the scalp by measuring the brain’s spontaneous electrical activity over a short period of time. The Extra Cold Mind Reader headset detects specific signals, such as conscious thought, emotion and facial expression and uses these signals to control the operator’s experience.

Users are absorbed into a unique sensory experience with interactive lighting, cold air effects, rich immersive visuals and sound in an interactive game, where they must battle hot, distractive scenarios to prove they can maintain their focus on ‘extra cold’. The reward is a minus 4-degree Celsius Castle Lite draught. And the longer you’ve concentrated on ‘extra cold’, the more beer is poured. We want one!

Catch the Extra Cold Mind Reader in action…

Source: Castle Lite SA