Four new models and big plans for sub-Saharan Africa have been revealed to early 1 000 media, stakeholders, suppliers and VIPs at the Ford Go Further event at the Sandton Convention Centre. Also on show, for the first time in Africa, is the much-awaited new Mustang.
Ford has held several international events under its ” Go Further ” brand promise. This is the first in Africa. Guests came from as far afield as Mauritius.
“South Africa remains our engine of growth for the continent, and moving forward, Sub-Saharan Africa will be a key market for Ford,” Jeff Nemeth, President and CEO for the Sub Saharan Region, told the nearly 1 000 media, stakeholders, suppliers and VIPs.
Ford’s vision is to become the first choice for mobility in Africa, Nemeth said.
As part of that strategy, Ford will ramp up its vehicle and technology line-up significantly in the next two years. A total of 17 vehicles will be launched or refreshed. The list includes the new Focus, Fusion, Ranger XL-Plus, Transit and Tourneo Connect – on show for the first time at Go Further – and of course, Mustang.
SYNC® connectivity will feature in many of the new vehicles. SYNC with AppLink will bring voice commands to select smartphone applications, and SYNC 2 will offer a new, interactive version of SYNC boasting a touch screen as well as voice command functionality.
EcoBoost drivetrain options will also be expanded. By the end of 2015, one-third of South African Ford engines will feature this and more than half of those in sub-Saharan Africa.
Also present at Go Further was the company’s design chief, Moray Callum, whose bold concepts have helped revitalise the brand. For an exclusive interview with Callum, see the September issue of Popular Mechanics magazine, on sale end-August.