• Geely, Volvo joint-venture car for SA?

    Geely recently launched its Emgrand EC7 into the fiercely contested local compact market.
    Date:27 August 2013 Tags:,

    Geely is planning a 2015 launch for jointly produced cars with Swedish carmaker Volvo, which it owns.

    The Chinese company’s CEO Gui Sheng Yue says that the car is currently under development. Geely bought Volvo in 2010 and is readying itself to take on foreign brands on its home market with the advantage of in-house design expertise. It’s expected that the jointly developed models will be available in South Africa, too.

    The proposed vehicles will be based on new modular compact-car architecture that will be used by both manufacturers. However, Geely Chairman Li Shufu has emphasised a desire for the companies to maintain their autonomy. Sharing of knowledge and technology had to be done without jeopardising brand integrity and individual product development, a company announcement quotes him as saying. That goal would be best realised by a stand-alone joint R&D centre with a focused approach, he added.

     

     

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