Last year was a year like no other for the world of sport. With the bludgeoning hangover from 2020 thanks to the global pandemic, 2021 was marred with controversy and uncertainty, both on and off the sports field.
Mental Strength was certainly epitomized through 20-year-old double amputee Ntando Mahlangu, who shared his inspiring experience at the 2020 Paralympics, which saw him complete a memorable grand double bagging two gold medals. In 2010 Mahlangu had both legs amputated resulting in being wheelchair bound for a period of 10 years. While many would have lost hope, Mahlangu flexed his mental grit and made a decision to not only move again but excel in areas most able-bodied men couldn’t. Having never attempted long jump, Ntando once again showcased the tangible strength of mental resilience, defying the barriers of possibility and winning gold while breaking the World Record in the men’s long jump T63 with only 6 weeks to train. Commenting on his mental state in Tokyo, “ It was tough coming off the back of the global pandemic, but my goal was clear for the games. I had to finish what I started, I hard to push through and motivate myself. It’s all about believing in yourself and even though I’m competing in an individual sport, team SA was like a second family and played such a crucial role in my success. I do athletics because it’s a sport I fell in love with at a young age and when I’m on the track I’m free, collectively all of these elements kept me motivated to stay on course to achieve what I have in the past year”, says Ntando.
Sticking to the UA mantra, ‘Only Way is Through’ which speaks to the mental toughness required by athletes, brands and business to be best in class, the evening’s guest speaker Brandon Beack had everyone in awe, embodying the essence of mental strength like no other. His journey is another inspiring one, finding himself at the age of 14 lying paralyzed in a hospital bed with his dreams of being an Olympic gymnast smashed, Beack knows better than most about the importance of Mental Strength in a journey to success. “Life throws things at you all the time and you have to work around it. You need to be agile, you need to learn to adapt and you need a bit of friction to grow, to push yourself to be the best version of yourself .”, says Beack
The Gift of the Game 2022
There couldn’t be a better time than now to release our 2022 brand vision than off the back of this momentous sporting commemoration,” continues Cooke. “2022 sees the brand focusing on the Gift of the Game, what sport does to people, their community, their hope and their outlook.”
At Under Armour, we know sport is so much more than a game. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health. But around the world today, millions of young people are facing barriers that are negatively impacting their journey to compete – from a lack of funding, time or transportation to social and mental hurdles that make children feel they don’t belong on a team.
Under Armour believes everyone deserves the right to engage in sport. That’s why we are making a new, long-term commitment of our resources, focus and energy to help break down barriers that limit access to sport across the globe”.
See more here: The Only Way Is Through | Gift of the Game – YouTube