It appears that major corporations are catching up to the idea that it’s time to come up with creative ideas when it comes to packaging their products. Now Danish beer company Carlsberg have introduced a paper bottle, their new innovation in reducing plastics.
According to Bloomberg, Two research prototype bottles made from wood fiber and lined with a polymer barrier were unveiled at the World Mayors Summit in Copenhagen. These innovations are part of the company’s initiative to end carbon emissions at its breweries and reduce its end-to-end carbon footprint by 2030. It has already stopped using plastic rings to hold together their packs of beer cans, after it has been well documented that these are often found to have strangled sea life.
Each of the protoypes are slightly different, but both are fully recyclable. One uses recycled polyethylene terephthalate film barrier and the other one has a bio-based polyethylene furanoate polymer film barrier. The ultimate goal is to create a 100% bio-based bottle without the polymers.
“While we are not completely there yet, the two prototypes are an important step towards realizing our ultimate ambition of bringing this breakthrough to market,” Myriam Shingleton, the vice president of group development at the Carlsberg Group said in a statement. “Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges, just as we did with our plastic-reducing Snap Pack.”
This paper bottle push is being undertaken by several companies including the Coca-Cola Company, The Absolut Company and L’Oréal.
Image: Carlsberg Group