High five!

Date:20 July 2007

Seldom has a five-year-old had as much reason to celebrate! Having notched up several top awards and more than doubled its circulation since its launch five years ago, Popular Mechanics is celebrating its success with a bumper issue, five big-ticket reader prizes worth almost R70 000, and a subscription offer to make outdoor enthusiasts drool.

“It’d been quite a ride,” commented editor Alan Duggan. “We have righted the initial misconception that Popular Mechanics is a guide to backyard car repairs; most people now understand it is a magazine for curious minds. We’ve secured a number of significant media awards, including the title of Best Men’s Magazine for two years running, and we’ve established a firm – and steadily growing – niche in the market.”

The magazine’s circulation is nudging 40 000, off a modest base of 17 000 at launch.

In support of the five pillars that comprise the magazine’s editorial focus – technology, science, wheels, home and the outdoors – readers stand to win a Samsung Smartphone worth R4 000, a telescope and accessories worth more than R11 000, two Vuka scooters valued at R6 000 each, Builders Warehouse vouchers totalling R15 000, and Garmin tracking and monitoring devices worth almost R15 000.

The subscriber birthday offer is a R120 000 AquaUte watercraft with Honda outboard.

The August birthday issue and its prize offering will be supported in a variety of retail environments with interactive displays and the opportunity to win hundreds of smaller prizes.

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