On what would have been his 80th birthday, the world paid tribute to the South African jazz musician and anti-apartheid activist affectionately known as “Bra Hugh”, with South Africans generating more than 200 000 search queries for “Hugh Masekela” on Thursday.
On Monday, “Nipsey Hussle” also generated more than 200 000 search queries as news of the 33-year-old Los Angeles-born rapper’s death broke. Hussle was shot outside of his Los Angeles clothing store by an assailant alleged to be his childhood friend, Eric Holder.
In other trending Google searches this week, “Post Malone” generated more than 50 000 search queries on Wednesday as Hip-Hop heads found out that Castle Lite would be bringing the rapper to headline the #CastleLite Unlocks festival taking place on 17 and 18 June this year.
“Samkelo Maseko” trended on Tuesday as South Africans generated more than 20 000 searches for the ENCA journalist who was involved in a verbal altercation with ANC Deputy Secretary-General, Jessie Duarte. At an ANC media briefing that day, Duarte described Maseko as arrogant and as a bully after he asked a question which she described as “attacking”.
On Sunday, netizens generated more than 10 000 search queries for “Mother’s Day” as the special day for paying tribute to mothers was celebrated in the United Kingdom. The day is traditionally observed on the second Sunday of May in South Africa.
“Earth Hour” garnered more than 5 000 search queries on Sunday as nature-lovers prepared to join the rest of the world in switching off the lights in collective action and unison for the environment. Earth Hour originated in Sydney, Australia in 2007 and is now observed in 180 countries around the world.
As members of the public anxiously awaited the ratings agency’s credit review of the economy, they generated more than 20 000 search queries for “Moody’s South Africa”. Moody’s, however, did not publish a ratings review for the country’s credit status. The next ratings review is expected to take place on 1 November 2019.
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide.