Introducing the new UA HOVR Machina 2, a shoe that has it all

Date:28 September 2021 Tags:, , ,

Apollo Brands, the official distributor of Under Armour in South Africa, recently introduced its new, high tech UA HOVR™ Machina 2. Following the success of the original UA HOVR™ Machina launched in 2020, the new and improved Machina 2 takes run coaching to the next level and comes complete with an embedded chip that allows runners to connect with the UA MapMyRun app to access a bevy of features. These features include Form Coaching, cadence and gait tracking, audio-coaching, interval training and tracking, and more.

Whether you’re looking to knock a few seconds off your personal best or aiming to attempt your first 5k, the Machina 2 is the perfect running shoe to help you achieve peak performance. The UA HOVR Machina 2 mixes the speed of a racing shoe with the comfort of a long-distance trainer. Combine that with real-time Form Coaching and you’re equipped with the tools you need to reach your fitness goals this year.

The original Machina was designed to be a high-end trainer or entry-level racing shoe and is UA’s first plated shoe. The new Machina 2 is Under Armour’s highest cushioned shoe to date. It’s a neutral shoe designed for runners who need a balance of flexibility and cushioning. The shoe provides a soft, energy efficient ride with a propulsion plate built in for added springiness.

Here are a few facts about the Machina 2:

Excellent Energy Return: cushioning is known to improve running energy, a factor that can mean the difference of several minutes when it comes to marathon racing. UA HOVR™ foam + mesh Energy Web has been uncaged with more cushioning, allowing you to get more energy back in every step, and to help make the last mile your fastest.

Fast function, Soft Feel, Light Weight: the propulsion plate is what gives the UA HOVR Machina 2 its fast feel; it’s designed to help you keep the pace, no matter the distance. The two-pronged carbon-filled Pebax® spring plate helps runners get up on their toes to keep their turnover quick and their transition snappy.

Data Driven Coaching: all of the footwear in Under Armour’s run suite, including the UA HOVR Machina 2, comes digitally connected, allowing runners to not only track and analyse their runs, but also to gain unprecedented insight into their running form. All of these features are available with a seamless and easy-to-use connection to MapMyRun, (which links you to the world’s largest digital health and fitness community, with around 270 million users, working together to make the sport, and athletes, better). Connect seamlessly with UA Map My Run for personalised coaching based on your pace, cadence, stride length and distance with or without your phone.

The UA HOVR Machina 2 was launched globally in 2021 and is currently available in Under Armour Brand Houses around South Africa at a retail price of R3299.


Pictures: Supplied

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