The popular capsule coffee company Nespresso have partnered with Swedish bike brand Vélosophy to produce a stylish bicycle made from recycled aluminium coffee capsules.
This RE:CYCLE aims to motivate Nespresso fans to recycle their capsules in a sustainable way and provides an example of ways these aluminum capsules can be recycled.
Aluminium is one of the world’s most valuable resources because it can be re-melted and re-used infinitely, allowing craftsmen to give waste a second life.
“Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminium Nespresso capsules. By using recycled capsules to make beautiful bicycles, Vélosophy bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling. We have been inspired by working with Vélosophy, and I hope the RE:CYCLE bicycle inspires people to recycle,” said Jean-Marc Duvoisin, CEO of Nespresso.
This limited edition RE:CYCLE is a re-imagined Vélosophy classic model in bright purple have re-imagined their classic model in bright purple in a nod to Nespresso’s popular Arpeggio coffee. It includes a capsule shaped bell and cup-holder basket so they can enjoy their Nespresso on the go.
Nespresso has been committed to recycling their coffee capsules in South Africa with a customised aluminium separation machine that is used at local recycling partner Oricol’s facility in Johannesburg. Once separated, the aluminium undergoes a further recycling process at a nearby steel smelter where it is reused to make new aluminium products while the coffee grounds are composted to produce a very high-quality fertiliser for organic farming purposes.
1,000 RE:CYCLE bikes are available exclusively from Vélosophy’s e-commerce platform velosophy.cc, priced at roughly R21 930, excluding shipping. In addition, or every RE:CYCLE bike created by Vélosophy in partnership with Nespresso, another bike will be donated to a girl through World Bicycle Relief.