The popular streaming site are considering ways to stop users sharing passwords for the same account.
According to the Independent, during a quarterly earnings livestream, Netflix product chief Greg Peters was asked about this pervasive issue.
“We continue to monitor it, so we’re looking at the situation,” Peters said.“We’ll see those consumer-friendly ways to push on the edges of that.”
Netflix was designed to be an account for every household, with the biggest package allowing six profile for each account. But many share passwords with even more family and friends, meaning there are likely well over six people using one account. Their official stance is that users are not allowed to share their password beyond the designated number but this has not stopped users, who have the ultimate control.
According to Magid, 35 percent of millenials share their passwords to streaming sites and have no issue sharing this fact openly, indicating that there is no taboo or shame around the practice.
For Netflix, and other streaming services, the more people on one account relates to less revenue, so the issue of password sharing is often discussed but so far no streaming site has come up with a solution to protect their business interests without aggravating the users.
In the livestream, Netflix said that it is in no hurry to put down barriers to this practice.