Beyond being the country’s leading furniture and lighting design competition, the Nando’s Hot Young Designer (HYD) talent search competition has evolved into a highly effective platform for helping young designers transition their work from conceptual design thinking to actual marketable products that can be manufactured and sold at scale.
From 6pm to 7pm on Tuesday September 28, Clout/SA, which facilitates the HYD competition, will host a webinar using HYD as a case study on the practical evolution of design products from concept to actual. Clout/SA creative director, Tracy Lynch, and editor, Malibongwe Tyilo, will be in conversation with HYD 2020 winner, Katlego Tshuma, HYD 2020 top ten finalist, Anele Vezi, and Dokter and Misses co-founder, Adriaan Hugo.
Tshuma recently collaborated with Hugo to bring his winning Sangu Bench concept to life, while Vezi collaborated with Mpho Vackier, the founder of award -winning studio, Theurbanative to bring his Mbokodo bench concept to life.
Titled Process of Design Collaboration, the conversation will focus on how each of their processes unfolded, from concept to manufacture. The designers will share insider info that relates to collaboration and the making of commercially sustainable furniture pieces. “There’s a difference between rendering a design and actually manufacturing it. This process has taught me a lot. One of the main lessons being that it’s nice to have great design, but it’s useless if you can’t manufacture it,” says Tshuma.
The Nando’s-supported webinar is one of a series of events leading up to the 2021 Basha Uhuru Creative Uprising festival, and it will be streamed live from Constitution Hill, the home of Basha Uhuru. In line with Covid restrictions, there will be a limited number of 50 tickets for those who would life to attend in person. For everyone else, the event can be streamed online. Both in-person attendance and online attendance are completely free. Attendees can book their spots and stream the webinar via this link.
Picture: Supplied / Unsplash