Following the August 2018 release of the sustainable “cotton + corn” sneaker, Reebok has introduced its latest innovation in eco-friendly footwear.
Dubbed Forever Floatride GROW, the cream and gold-coloured runner is made from plant-based materials like bloom algae foam and sustainably sourced eucalyptus tree materials and is set to go in sale in 2020. The Forever Floatride GROW builds upon the foundation set by the Cotton + Corn, emphasising Reebok’s efforts to reduce the use of petroleum-based plastics in their shoes.
The bloom algae foam will be used to create the shoe’s sock-liner along with providing natural odor-resistant properties. The shoe’s outer sole will be made by gathering materials from rubber trees like the Pará rubber tree, and Sharinga tree, meaning the shoe will not contain any petroleum-based rubber. Finally, Reebok is working in conjunction with the Sekisui Corporation in Japan to create a highly cushioned, responsive midsole that is crafted using sustainably grown castor beans.
“During the three years we spent developing this product, we heard loud and clear that the idea of a plant-based running shoe resonates strongly with serious runners. But those same runners felt just as emphatically that they would never compromise on performance. The Forever Floatride GROW is the result. Plant-based performance with no compromise.” Said Bill McInnis, VP of Reebok Future.
Reebok is focusing on sustainability efforts under two pillars- [REE]GROW, which focuses on the creation of products from natural materials and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials.
According to The Shoe Industry, the average production of one shoe produces 13kg of carbon dioxide, with an estimated 15 billion shoes being made each year.
Feature image: Reebok