Reimagine the world with Decorex Africa’s new hybrid format

Date:14 February 2022 Author: Leigh-Ann Londt Tags:, , , ,

The relaunch of a dynamically reimagined Decorex Africa will have many décor, interior design, and lifestyle enthusiasts excited about the fresh vision and purpose surrounding some pretty cool trends.

Using the radical power of curation, and combining high-value content with hard-working mechanics, Decorex Africa is transforming into a hybrid marketplace and growth accelerator.

Here’s what’s new:

An iconic brand is reimagined

To evolve the Decorex brand identity in a manner that pays homage to its legacy, while leading it into the future, a new design system had to be created to allow room for play and evolution, while envisioning the identity as a sum of its parts as opposed to individual elements.

Enhanced virtual spaces

Decorex Africa’s more than 100 live events have launched thousands of businesses and its online platforms have evolved and grown alongside these iconic events to ensure it remains authoritative and relevant. Now, exciting new developments are on the cards for Decorex Africa’s virtual spaces.

Photographer: Micky Wiswedel

Curated themes

Both highly curated shows, managed by industry leader RX Africa, will feature innovations in homeware, architecture and lifestyle products for the residential, commercial, hospitality and office sector. A series of new features with curation at its core and guided by key insights will also be launched. Each addresses a specific need, desire, gap or opportunity, including Campus, Unorthodox, Shop Decorex, Future Present, Circular Lab and Material Futures.

100% Design South Africa

100% Design South Africa is the country’s largest exhibition of contemporary design in Africa and showcases furniture and product design, as well as art, literature and craft. An incredibly high calibre of stand design and aesthetic quality is maintained throughout the show to create an immersive physical design event, which is then also extended to all the digital platforms.

As Africa’s only international design show,100% Design South Africa attracts thousands of buyers from across the continent, and as far away as France, Hong Kong, Italy, the UAE, UK, USA, New Zealand and Brazil.

Making connections

In 2022, Decorex Africa is launching Summits in Johannesburg and Cape Town as platforms for sharing and connection to serve the local design community. Hosted over one day in each city, and running concurrently with the shows, these Summits will feature a line-up of African and international designers who will be invited to share their perspectives on the ways in which we can reimagine the world.

With the world gradually entering a post-pandemic era, celebrating imagination is more important than ever. Trading in world-class products, designers, brands and ideas, Decorex Africa is proud to also trade in inspiration. The new way forward is phygital, combining digital and physical iterations, with neither more important than the other.

Photographer: Micky Wiswedel

Decorex Africa and 100% Design South Africa are at the CTICC from 16 to 19 June 2022 and at the Sandton Convention Centre in Joburg from 28 to 31 July 2022.

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Picture: Supplied

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