• The Top South African Google Searches of 2018

    Date:13 December 2018 Author: Brendon Petersen Tags:, ,

    Google announced the results of its 2018 Year in Search, offering a unique perspective on the year’s major moments and top trends based on searches conducted in South Africa.

     How did Avicii die, World Cup fixtures, Zuma and jobs near me topped trending search lists


    • What people, places, and things were trending around the globe this year?

    • What was the top trending news moment of the last 12 months?

    • What people, places and events trended to the top and and grabbed people’s attention?

    This year’s trending searches show South Africans keen interest in local celebrities, news and events, with six of the top 10 trending search terms being local. The top personalities list also reflects this – three of the top 10 are politicians, two are sports stars, and the other five related to current affairs and news events.

    The top questions list shows South Africans’ awareness of and curiosity about what is happening in the world around them – from celebrities to more personal concerns, while the ‘near me’ list shows just how much South Africans have come to rely on online sources to find businesses close to them. From the World Cup to listeriosis, Zuma and Global Citizen, South Africans use search to find the things they really need to know.

    Top trending South African searches

    1. World Cup fixtures

    2. Load shedding

    3. Global Citizen

    4. Zuma

    5. Winnie Mandela

    6. HHP

    7. Listeriosis

    8. Black Panther

    9. Meghan Markle

    10. Mac Miller


    Trending personalities

    1. Zuma

    2. Cyril Ramaphosa

    3. Sbahle Mpisane

    4. Kevin Anderson

    5. Malusi Gigaba

    6. Ashwin Willemse

    7. Patrice Motsepe

    8. Cheryl Zondi

    9. Shamila Batohi

    10. Mlindo the Vocalist


    Top Questions

    1. How did Avicii die?

    2. How old is Pharrell Williams?

    3. What is listeriosis?

    4. What is black data?

    5. How old is Prince Harry?

    6. How much are Global Citizen tickets?

    7. How to get pregnant?

    8. What time is the royal wedding?

    9. What happened to HHP?

    10. How old is Meghan Markle?

    Top ‘near me’ searches

    1. Jobs near me

    2. Nandos near me

    3. Dischem near me

    4. McDonald’s near me

    5. Guest house near me

    6. Postnet near me

    7. Steers near me

    8. Spar near me

    9. Debonairs near me

    10. Spur near me


    Top women

    1. Winnie Mandela

    2. Meghan Markle

    3. Sbahle Mpisane

    4. Aretha Franklin

    5. Khloe Kardashian

    6. Sophie Ndaba

    7. Cheryl Zondi

    8. Demi Lovato

    9. Lerato Sengadi

    10. Siam Lee


    To see more information about Google’s Year in Search across the globe and to watch our annual video, visit YouTube.

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