Trash 4 Treats campaign teaches local learners the importance of recycling

Date:15 November 2021 Author: Leigh-Ann Londt Tags:, , ,

The INEOS Trash 4 Treats project teaches primary school learners how important recycling is in order to help them build a positive habit in the long term. In return for the most recyclable waste collected, learners are rewarded with treats, and schools stand a chance of winning their share of R100 000 in prize money to upgrade their facilities.

This year, following a successful pilot with ten schools in 2019, the INEOS campaign expanded its project to include ten more schools. “Investing in our future means investing in our children”, says Caroline Hughes, Project Manager at INEOS.

“Through this competition, we want to demonstrate to young learners from low-income households that recyclable waste has value. In addition, we strive to encourage behaviour change through a combination of education, recognition and reward”, she adds.

Mzamomhle Primary School, in Philippi, won first place after successfully recycling 3 769kg during the competition. In the second place, having recycled 2164.8kg, was Symphony Primary in Belhar, and Dietrich Mor Primary in Philippi came in third place for recycling 1 453.6kg.

“We’ve noticed a big difference in our learners since we started the Trash 4 Treats project”, says Mr Welile Ngonzo, Principal of Mzamomhle Primary School“When the learners start receiving rewards, they are driven to recycle more and can share their learnings with family and friends. It has been wonderful to witness children take an active interest in caring for their environment”, he adds.

“Many of the children who partook in the competition didn’t know why litter was a problem”, says Hughes. “But the hope is that now, having seen the financial and environmental benefits of managing their waste, these children will continue to keep their neighbourhoods tidy. The waste that they helped us recycle this year would have otherwise ended up in our already full landfills”, she adds.

Keeping the environment clean is a learned behaviour that benefits us all. Recycling mascot, Trashy was present at the awards ceremony and, together with a magician, reminded the children what can and cannot be recycled.

The project pairs schools with local waste collectors who buy back the waste collected on-site, creating a mutually beneficial relationship that benefits the community.

“All the schools plan to continue their involvement with the local recycling collectors, and based on the successes already achieved, we are keen to find South African partners to help us expand our impact even further”, says Hughes. “The project offers organisations an opportunity to become compliant with the Extended Producer Responsibility legislation, which came into effect earlier this year, and allows them to help inspire responsible consumers of the future”, she concludes.

For more information on the project or details on how to get involved, visit or contact Shilpa on +27 11 447 0427 or

Picture: Unsplash

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