Under Armour launches 236 gram tekkie in South Africa

Date:12 May 2022 Author: Olwethu Mpeshe Tags:, , , , , , ,

Whether it’s a jog on Sea Point’s iconic promenade or summiting mountains in the Drakensberg, the right tekkies are an essential to all discerning Cape Town adventurers. Under Armour has just released a shoe that makes you feel like you’re running on clouds.

With the help of Under Armour (UA) athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research.

Picture: Supplied

“UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there,” the brand says.

Technology moves fast and runners’ demands grow, and UA understands the importance of meeting the athlete. Expanding Under Armour’s Flow running shoe collection that debuted in early 2021 with the UA Flow Velociti Wind and its disruptive all-in-one cushioning system, the UA Flow Velociti Wind 2 is here to bring runners up to speed — literally.

What is UA Flow?

UA Flow disrupts the design of a traditional running shoe with its lightweight construction and by completely eliminating the rubber outsole, removing the 56 to 85 gram weight it typically would add to a traditional running shoe. UA Flow is the lightest midsole technology in UA’s current running lineup, bringing unparalleled lightweight cushion and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed. UA Flow offers runners great energy return, amazing consistency and reliable durability that will keep you reaching for your new favourite pair run after run!

Picture: Supplied

“UA FLOW is a game-changing cushioning technology that expands our capabilities for delivering the best experience and product solutions to the runner. The Flow Velociti Wind 2 delivers speed without sacrifice-keeping the runner protected, delivering amazing energy return, and putting the wind at their back with every stride, every run, every day,” says Douglas Smiley, Senior Global Product Line Manager for Performance Run at Under Armour.

Warp Upper and Tatami Stitch heel:

The UA Flow Velociti Wind 2 is designed for speed over longer distances and engineered to provide great responsiveness, energy return and grippy traction so you can run with confidence. The new shoes feature the groundbreaking super-engineered upper solution, UA Warp, that adapts to the runner’s foot throughout their stride. It features supporting tapes that act like seatbelts on the foot, placed precisely where biomechanists found them to be most helpful for a runner. The tapes are in tension when you need them and relax when you don’t — eliminating any buckling and pinch points from traditional uppers built with continuous materials.

The UA Warp upper then moves in unison with the foot, supporting it in each step to help unlock performance by improving the efficiency of the foot-to-shoe interface in each stride. UA Warp locks you onto the UA Flow midsole without getting in the way of the foot’s natural movement.

Picture: Supplied

New for the UA Flow Velociti Wind 2 shoes is the Tatami Stitch Heel: a premium solution that delivers a more consistent lockdown around the heel, a moulded EVA sockliner with added comfort and resiliency and cushioning for high-mileage performance.

The UA Flow Velociti Wind 2 launches in South Africa from 14 April and is  priced at R3 499. It will be available online at underarmour.co.za and at UA Brand Houses across SA.

Product DNA:

  • Launch: April 2022
  • Weight: 236 grams
  • Price: R 3,499.00
  • Heel: 26mm
  • Forefoot: 18mm
  • Offset: 8mm
  • Connects to UA MAPMYRUN: tracks and analyses your running metrics to help make you a better runner
  • Warp upper optimises containment with lightweight lockdown and allows maximum breathability
  • One-piece Flow midsole provides responsive and long-lasting cushioning
  • Flow technology eliminates the rubber outsole, creating a more lightweight and seamless ride on any surface
  • Outsole material is super-durable and increases ground traction

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Picture: Under Armour

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