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10 months ago I booked a gig as an on-screen trainer for some test content with a fitness tech startup in SF. That shoot turned into a growing relationship, and I was invited to join a powerhouse team as a lead trainer and the fitness director to build out the programming for the platform as we approach launch. I know we’re not the first to market in this space, but we are working diligently every day to be the best in market. As we begin making our first prelaunch noise, please join the journey and give us a follow at @thisisformelife as we build the new best thing for in-home fitness. 👊🏼👊🏼
Speaking to CNN, Behar said: “Forme gives people access to good instruction (and) training in their own home. As we get older, we have less time to go to the gym. For most people it is hard to motivate yourself to train at home, and it is hard to feel like you’re doing it right.”
“There is a sense of being overwhelmed by all the things that we’re supposed to do, including exercise. I think that people are trying to recalibrate their lives in an efficient way.”
The multi-purpose fitness systems offer a variety of routines so that users don’t get bored. If users are sharing the machine with a roommate or family member, the routines can be customised and personalised to suit varying needs.
The scale of the machine makes the trainer seem close to human height during classes. This allows users to correct their movements and motion tracking allows Forme to recommend technique improvements.
Forme will be available in the Autumn of 2020.
Image: Instagram/ @jonathan.collins