Bolt, previously Taxify, has launched a cheaper version of its e-hailing platform in South Africa.
According to MyBroadband, the cheaper service is called Bolt Go and is the cheapest service of this kind on offer in the country.
The service is specifically for drivers with hatchback cars, rather than the standard sedans used for these kinds of apps.
“Smaller hatchback cars are less expensive to purchase, have lower maintenance costs, and are more fuel-efficient to operate than Bolt’s regular larger sedan cars,” said Bolt South Africa country manager Gareth Taylor to MyBroadband.
“These lower operational costs also enable Bolt Go fares to be significantly more affordable.”
The service will be rolled out across 35 cities in the country, everywhere where Bolt is already active.
While hatchback drivers can only operate on Bolt Go, the company will allow sedan drivers who are in a quiet period to opt in to offer lower rates for their rides.
“Our focus is on the thousands of South African drivers who rely on Bolt to connect them with passengers and earn a steady income – and enabling them to continue to earn that income to care for their families and loved ones,” Taylor said.
Bolt was already popular for its relatively cheaper price compared to major e-hailing app Uber but has also faced a lot of scrutiny in the country for lack of oversight.
Multiple complaints have filled social media sites, especially Twitter, about drivers behaving inappropriately towards their customers. While Uber has similar complaints, Bolt has gained somewhat of a reputation as being less safe a result.