• Capturing the moment

    • Dual view
    • Prime lens
    • Zoom lens
    • Wide-angle lens
    • Macro lens
    Date:21 July 2012 Tags:, ,

    Shoot, fix and share with Wi-Fi, dual viewfinder and ‘beauty’ tech.

    Cosmetic surgery is a hotly debated topic – both about the need for it, and about its cost. The first of these is pretty
    much up to the individual; as for the cost, if you simply can’t afford it, there’s always Beauty Shot.

    Admittedly, this new tech from Samsung will make you look better only in photographs. But it’s a start.

    Beauty Shot is one of three key technologies that highlight the new Smart Camera range, introduced at the company’s Africa Forum. The line-up’s other features, said to be specifically aimed at Africa, include dual view and Wi-Fi. It’s not so much about the optical technology and more about producing consumer experiences, says Dan Hee Kim, regional  product manager for visual display and digital imaging at Samsung South Africa.

    Beauty Shot is an intuitive technology that picks up blemishes and skin pigmentations and edits them out automatically.
    It also adjusts settings automatically for different skin tones and removes any dark or inconsistent tones. And sharing those, um, unblemished images has become a lot easier. Wi-Fi functionality means that you can take pictures and upload them straight to Facebook and Twitter, or any other popular social media stream for that matter, and via e-mail. The setup includes automatic back-up.

    Finally, the most obvious of the three technologies is Dual View. Samsung says it’s convinced that community and
    togetherness are important to people in Africa – hence its development of a camera that allows pictures to be taken
    together or singularly. The adjustable Dual View LCD screen can be used as a traditional camera, or the screen can
    be flipped upward to take self-portraits with friends and family, so that no one has to be left out.

    Now go out there and get creative.

    The secret to incredible photographs is a good lens
    PRIME For those willing to zoom with their feet, prime lenses can deliver extraordinary photos. Because primes have a fixed focal length, they can offer optimal optics in a simple (read: not too heavy or bulky), costef  cient package. There
    are prime lenses in every category, from wideangle to telephoto, but a good starter lens is in the 35- to 50-mm range.

    GOOD FOR sharp portraits with shallow depth of field.

    ZOOM­ These versatile lenses have a range of focal lengths. Most DSLR or mirror-less cameras come with a relatively wide-angle zoom lens, but zooms can push way into the telephoto range. Nevertheless, zoom lenses are inherently compromises – either they can’t deliver wideaperture (that is, low f-stop) performance, or they are heavy, expensive

    GOOD FOR situations when you can’t carry a variety of lenses.

    WIDE-ANGLE­  The lower the focal length, the wider the  field of view. Anything under 35 mm is typically considered wide-angle, but some specialty lenses can get down to 10 mm. Super-wideangle lenses can cause distortion at the edges
    of the frame, but high-quality lenses can  fight that effect.

    GOOD FOR photographing interiors, where you can reverse only so much.

    MACRO  ­If a telephoto lens works like a telescope, macro lenses work like microscopes. A macro lens’s best quality is its
    ability to maintain sharpness at high magnifications. Decent macro lenses can achieve 1:1 reproduction, meaning that
    the subject matter can be captured by the camera’s sensor at life size.

    GOOD FOR close-ups of ‘ owers, insects and other little wonders of the natural world.

    A good interchangeable-lens camera will do wonders for your photography. But if you’re still shooting with the kit lens that came with your camera, you’re missing out on many of the most sophisticated features of the system you bought into. Think of your camera bag as a golf bag – there’s a lens for every type of shot.

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