2018 CES: This tiny device from L’Oréal may help prevent skin cancer

Date:11 January 2018 Author: Elise Kirsten Tags:, , , ,

L’Oréal, the global beauty product manufacturer has unveiled two technology products at the 2018 Consumer Electronics Show, namely the first battery-free wearable electronic UV sensor, and a limited-edition of the award-winning My UV Patch.

South Africa has the second highest incidence of skin caner in the world after Australia, according The Cancer Association of South Africa and devices like these could certainly help users increase awareness of harmful UV exposure.

“L’Oréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “With this knowledge, we set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers’ lives.”

L’Oréal has long been dedicated to sun safety developing its first commercial sunscreen product in 1935 and with much research and product innovation in between, in 2016 L’Oréal’s leading dermatological skincare brand, La Roche-Posay, launched the first-ever stretchable skin sensor to monitor UV exposure, My UV Patch. Since the technology’s debut, the La Roche-Posay brand has distributed more than one million patches to consumers in 37 countries free of charge to encourage sun safe behaviors.

Through consumer studies and feedback of My UV Patch users, L’Oréal learned that although users changed their behaviors – with 34 percent applying sunscreen more often and 37 percent trying to stay in the shade more frequently – they wanted a smaller wearable with longer wear and real-time data. Building on the architecture of the original patch, UV Sense allows further monitoring of UV exposure, to show trends of exposure over time with instant updates.

UV Sense is the first battery-free wearable electronic sensor to measure individual UV exposure and can store up to three months of data. The wearable tech is less than two millimeters thick, nine millimeters in diameter and designed to be worn for up to two weeks on the thumbnail. The sensor can be reapplied to the nail with additional adhesives, which come in the packaging. By putting this technology on the thumbnail – which receives optimal sunlight – consumers can increase wear time from several days with My UV Patch to several weeks with UV Sense.


Source L’Oreal USA


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