Coca-Cola makes light-up bottles

Date:9 December 2019 Author: Adrian Brown

As a lead up to the much-anticipated Star Wars: The Rise of Skywalker movie, the Coca-Cola company has released a unique set of bottles making use of organic light-emitting diodes to illuminate the lightsabers of Star Wars characters on the bottles.

These limited edition no sugar bottles are reminding Star Wars fans to save the date for the movie (expected to release on December 20) in a quirky way.

Although there are many products getting their inspiration from the upcoming film, none are as unique and resourceful as the Coca-Cola bottles.

Main characters Kylo Ren and Rey make an appearance on the bottle labels and their lightsabers automatically light up when customers pick up the bottles.

This is achieved through the use of OLED or organic light-emitting diodes, the same technology used to light TV, phone and monitor screens.

Only 8 000 bottles have been released by Coca-Cola as part of their ‘Galactic Hunt’ and were created by startup company Inuru, based in Berlin. The company has managed to create smart labels that achieve this unusual effect by installing a built-in printed battery. Essentially, the circuit of the battery on the label is completed when it is held and the battery is able to sustain a total of 500 uses.

Interestingly enough the company claims their diodes are “eco-friendly” and made using rare earth metals.

If you’re a Star Wars fan and want to get your hands on these collectable bottles, you’ll unfortunately have to be in Singapore as this is the only place they are available. The bottles are part of a promotion running from December 6 to 22 and fans in Singapore are require to solve a series of clues to get their hands on one of the bottles.

This innovative creation is a bright way to treat fans and bring this iconic university to life.

Picture: Coca-Cola

Latest Issue :

Sept-October 2021