Focus on beauty
Ever heard of Pulchra? It’s the first “beauty contest” reserved for objects. Launched in Italy five years ago by renowned architect Sandro Silvi, the competition aims to present to the public, each year for 10 years, 100 objects carefully selected for their beauty by a committee of experts, including architects and designers.
In the course of a year, the most beautiful of these is chosen via an Internet vote that’s open to all. The 10 winning objects are then placed in a waterproof metal capsule and buried in a specially designated area of a park in a different city each year – a treasure destined for future archaeologists.
Three years ago, this fireplace was voted one of the 10 most beautiful objects in the world – and it’s not hard to see why. The Gyrofocus, designed by award-winning contemporary fireplace maker Focus, won the highest number of votes in the inaugural Pulchra design competition. Created by Dominique Imbert in 1968, it beat objects ranging from a television designed by Philips to a Sony Ericsson mobile phone, from creations by Philippe Starck to a Leo Cut diamond. Message: design classics never grow old.