Google and Ford team up for future automotive improvements

Date:2 February 2021 Author: Leila Stein

Google and Ford have confirmed that they are teaming up to transform the auto industry going into the future.

“We both believe that the relationship between Google and Ford will establish an innovation powerhouse,” David McClelland, Ford vice president of strategy and partnerships, said in a virtual press conference. “It will accelerate the modernization of our business and Ford, and most importantly, it will let us exceed our customers’ expectations.”

The six-year partnership will see Google’s Android Auto be combined with Ford’s cars. This means apps such as Assistant and Maps will be embedded into the infotainment system of the manufacturer’s cars.

“There are a number of different applications, including modernizing product development, improving manufacturing and supply chain management, using computer vision, AI for employee training inspection of equipment on the assembly line,” Google Cloud CEO, Thomas Kurian said. “We’re also working together to create new business models for data — real-time notices to consumers on maintenance requests or trading alerts.”

These changes are planned to be pushed from 2023, though it is unclear if this is globally or only starting in the US.

Picture: @phandroid/Twitter

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