Google is facing a proposed class action lawsuit, which claims the internet giant is illegally tracking users’ internet use while in the brower’s private mode, ‘Incognito’.
On Tuesday, June 2, the company was sued for illegally invading the privacy of millions of users, according to Reuters. The is lawsuit asking for at least $5 billion, as they claim information on private searches, about what people view and where they browse, was collected by the Alphablet Inc unit.
The company collects data using Google Analytics, Google Ad Manager and other applications and plugins including smartphone applications, according to the complaint. This, allegedly, occurs whether or not a user engages with ads supported by Google.
Reuters reported that the complaint took issue with all the things Google learns by tracking this data. The complaint said that Google “cannot continue to engage in the covert and unauthorised data collection from virtually every American with a computer or phone”.
Jose Castanede, a spokesperson from Google, said that they are planning a defense. “As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity,” he told Reuters.