In a world filled with high speed internet, a slow loading website can be less than ideal. To combat having to deal with a website that takes unusually long to load, Google Chrome will start giving slow-loading websites a badge of shame.
Google is currently working with a variety of design teams to determine how ‘speed badging’ should work. Chrome may implement a ‘warning screen’ that warns users if the site they want to visit is loading slowly. Another option they’re looking into is employing a progress bar in different colours. A green loading bar indicates the side has a fast loading speed while a blue loading bar will indicate that the site loads slowly.
(Image: Google blog post)
In a blog post by Google, developers Addy Osmani, Ben Greenstein and Bryan McQuade said,”In the future, Chrome may identify sites that typically load fast or slow for users with clear badging.”
“This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.”
If you happen to own a website that has been tagged for loading slowly, Google will advise you to use PageSpeed Insights to check your websites performance figures. You can then use an open source tool called Lighthouse to run an audit and identify ways in which you can speed up your website.
Any updates to the current plan will be made clear to Chrome users and developers via Googles guides to speeding up their sites.