Huawei Consumer Business Group (CBG) overtook Apple in the second quarter of 2018 to become the number two smartphone vendor globally for the first time. According to International Data Corporation (IDC) Worldwide, Huawei earned 15.8% marketshare ahead of Apple at 12.1%.
The entry of Huawei in the second position marks a turning point for the smartphone industry as it delivered shipments of 54.2 million units with a record high market share of 15.8%. Huawei has recorded a 41% year-on-year growth leaping ahead of the other two brands globally during the same period last year.
“The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown,” said Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers. “It is worth noting that Apple moved into the top position each of the last two holiday quarters following its product refresh, so it’s likely we’ll see continued movement among the top-ranked companies in 2018 and beyond. For most markets, the ultra-high end ($700+) competition is largely some combination of Apple, Samsung, and Huawei, depending on the geography, and this is unlikely to change much in the short term. At the same time, Xiaomi, OPPO, and Vivo are all slowly pushing their customer base upstream at a price tier slightly lower than the top three. This is an area they should all watch closely as the builds in this segment are getting increasingly more advanced.”
It’s also worth noting that Huawei has also grabbed the second spot ahead of Apple in the Middle East and Africa. According to the GFK May 2018 report, Huawei CBG market share in the Middle East and Africa is 21%, an increase of 31.25% when compared with the brand’s market share in December 2017. Huawei’s market share across countries in the MEA region exceeds 20%.
Huawei’s marketshare in the flagship segment in South Africa – one of the top performing countries globally within the Huawei CBG – has grown by 100% YoY this is directly attributed to the incredible P20 series performance in the country.
Huawei is leading the innovation space in the smartphone industry. It is important to highlight that the company is the 6th biggest spender in R&D globally, with $45 billion spent over the last 10 years and a whopping $12 billion last year only.
The company’s efforts have clearly paid off as its latest products have received several accolades globally. Huawei leads Artificial Intelligence (AI) chipsets in smartphone industry and had launched the world’s first processor with built-in AI chipset – Kirin 970 in its smartphones. Its breakthrough flagship phone HUAWEI P20 Pro introduced an unprecedented 40-megapixel AI triple camera with stunning night shot photography features. Huawei P20 Pro found strong demand in the premium phone segment as P20 Series has exceeded 6 million phones shipped worldwide; just a few months after its launch.
Huawei continues to showcase its commitment to innovation and customer service with the release of its “GPU Turbo” technology that allows users to effortlessly upgrade their devices and enjoy much-improved devices for an ultimate gaming experience at no cost.
The company recently announced that it was placed in Forbes’ Most Valuable Brands for the second year in the row and is the only Chinese company on the list for 2018.
Huawei’s second place position will be challenged later this year when Apple unveils its 2018 iPhone lineup. The Chinese giant will have to continue releasing devices with great battery life and market-leading innovations like the triple camera in the P20 Pro.