Instagram will no longer promote Reels that have a TikTok watermark

Date:10 February 2021 Author: Kyro Mitchell

Instagram is putting an end to recycled content on its platform. More specifically the social media giant is will no longer promote videos that have a TikTok watermark on them.

According to The Verge, if Instagram’s algorithm detects a TikTok watermark on a video, in particular a Reel, it will no longer promote that video to other users. The Reel will still show up on your profile, and your followers will still be able to view the clip, but don’t expect the video to be seen by many other people.

In addition to Reels that feature the TikTok watermark, Reels that are mostly covered by text, are blurry, have a logo, or have a border around it also won’t be recommended as frequently.

If you’re looking to get as many people to see your reel as possible, Instagram recommends Reel users make use of music found within Instagram’s library or sounds that they find on Reels. The platform also suggests starting a trend that others can participate in, like an easy-to-member dance, for example.

Instagram spokesperson Devi Narasimhan explained in an email to The Verge, “We are getting better at using ranking signals that help us predict whether people will find a reel entertaining and whether we should recommend it.”

According to Narasimhan, Instagram users have a “less satisfying” experience watching Reels when the content is either recycled from other apps or is blurry. To improve the user experience, the platform will start to deemphasize that content in its recommendation software.

Picture: Pixabay



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