LEGO release set meant to reduce stress, anxiety

Date:3 January 2020 Author: Leila Stein Tags:,

LEGO Ideas have released a new set which is aimed at helping adults reduce stress and anxiety by combining organic forms and mechanical work. In the same vein as the adult colouring book, this new set focuses on how to help adults find a creative and fulfilling outlet beyond the pressures of everyday life.

The new set, called “Forma”, uses LEGO pieces to create the skeleton of a fish, which is finished with customisable skins.

“We wanted to bring something to life but to infuse creativity and customisation into the experience,” said Kari Vinther Nielsen, LEGO Senior Marketing Manager.

Compared to the standard LEGO which just uses the famous coloured bricks, this Forma set includes more complicated technical functions including a crankshaft and gear system which make the fish move.

“It gives you that me time but also a thoughtful creative challenge,” said Harald Pofahl, Senior Designer.

The project is currently crowdfunding on IndieGoGo to get their design into production, as they are a part of LEGO Ideas, the brand’s platform for open source innovation and do not have their entire backing from the company itself.

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