Online sales pave way for Pick n Pay

Date:26 July 2022 Author: Rienk De Beer

As more people start buying their groceries online, Pick & Pay reported on Tuesday that online sales nearly doubled in its most recent reporting period compared to the same period last year.

According to the retail group, total online sales—which include scheduled delivery, click and collect, and its asap! on-demand online service—rose by 97.3 percent in the 18 weeks that concluded on 3 July 2022 but the sales’ gross worth was not provided.

“Progress towards our goal of a step-change increase in online sales continues. The launch of a dedicated Pick n Pay food and grocery offer on the Mr D App is on track. The initial launch will be in a limited number of stores in August, with national coverage targeted by the end of February 2023,” a statement to shareholders read.

Much of the strong growth in online sales likely came from Pick n Pay asap!, which grew its sales by 300% in the year ended February 2022, according to techcentral.co.za.

Covid enforced lockdowns pushed many people to try their hand at online shopping or even to give it a go for the first time and so-doing delivery applications like Pick n Pay asap! and Shoprite Group’s Checkers Sixty60 have experienced substantial growth.

In order to improve customer experience, Pick n Pay earlier this year made “major modifications” to its mobile app and in-store picking interface. This included enhanced ordering, navigation, and checkout.

Customers will be able to purchase Pick n Pay food, groceries, and alcohol on a new platform on Takealot’s Mr. D app thanks to a commercial services deal that Pick n Pay and Naspers-owned Takealot Group announced in May.

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