To celebrate the release of the PlayStation 5, Sony has decided to take over London’s Oxford Circus Tube and rebrand the iconic signage to be more in line with the console’s signature X, square, circle, and triangle buttons.
According to the Verge, the marketing stunt will last for a mere 48 hours and will see the walls of the tube station, including Bakerloo, Victoria, and Central line platforms have been updated with the iconic Playstation branding, alongside the decorative roundels for the station entrances at street level.
From one iconic shape to four. We’ve given the Oxford Circus Tube signs a #PS5 upgrade. 👀 pic.twitter.com/iw9qlEXR7B
— PlayStation UK (@PlayStationUK) November 18, 2020
Along with an updated look, the marketing experiment also extends to the naming of the different locations. Mile End station, for example, has now been renamed to Miles End in honour of the Marvel’s Spider-Man: Miles Morales. Seven Sisters has been renamed to Gran Turismo 7sister, Lancaster Gate is being rebranded Ratchet and Clankaster Gate, and West Ham is now Horizon Forbidden West Ham, in honour of the sequel to Horizon Zero Dawn.
This isn’t the first time the Transport for London (TfL) has undergone a temporary rebranding. In 2017 Amazon renamed Westminster to Webminster to honour the launch of its data centre based in London.
Picture: Twitter/PlayStation UK
