Facebook and Apple have been going at each other for a number of years now ever since Tim Cook took issue with Facebook’s business model back in 2014, according to Business Insider. Since then, the tension between the two companies has always been high.
A new report by (WSJ) has now shed more light on the never-ending feud between the two companies. According to the report, Mark Zuckerberg once told his employees that, “we need to inflict pain” in response to a comment made by Tim Cook.
Apple’s Tim Cook and Facebook’s Mark Zuckerberg are at odds over privacy, power and dueling visions of the internet. Their rivalry is increasingly personal—and public. https://t.co/v7qG0Zf9VU
— The Wall Street Journal (@WSJ) February 13, 2021
Despite the two CEOs’ meeting up in 2017 in an effort to repair their relationship, the encounter only made things worse resulting in a “tense standoff” between the two bosses, according to the WSJ.
Following the Cambridge Analytica scandal in 2018, Cook was asked what he would have done differently in that situation if he was in charge of the social media platform. In response, Cook said he would never have found himself in that situation in the first place. He then took another jab at Facebook by criticising the platform for invading users’ privacy.
Things haven’t gotten any better since then. In 2020 Apple announced details regarding the iOS 14.5 update, which will require apps like Facebook to ask users for permission to track their activities across other websites and apps using IDFA (ID For Advertisers) tags. That update is expected to go live sometime this year.
As you would expect Facebook took issue with the new policy update, claiming that it will hurt its revenue because a large section of its business model relies on tracking user activity for ad targeting.
In response to the update, Facebook was reportedly considering filing a lawsuit against Apple for anticompetitive policies according to Engadget, although nothing has come of that just yet.
The feud between the two companies doesn’t look like it will be ending anytime soon and could become even worse in the near future. Facebook and Apple are likely to become direct competitors in the virtual reality market as both companies believe mixed reality and augmented reality are the future of computing. Facebook already has Oculus under its umbrella, which represents one of the cheapest and easily accessible VR setups on the market. Apple on the other hand is looking to enter the virtual reality market with its very own VR set.