Twitter have decided to ban political advertisements on their platform. It will officially go into effect from the 22 November.
This comes after social media platforms, especially Facebook, have come under fire for allowing inflammatory and false political adverts to be placed on their sites. They have been urged to undertake fact-checking of political ads, which Facebook has yet to confirm they are willing to do.
Twitter CEO Jack Dorsey tweeted out the decision saying, “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics.”
In a thread, he explained that political messages reach should be “earned not bought” and that “this isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications.”
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
— jack 🌍🌏🌎 (@jack) October 30, 2019
In the tread, Dorsey even appeared to be mocking Facebook for its excuses when it comes to moderation. “It’s not credible for us to say: ‘We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well…they can say whatever they want!’” he tweeted.
While this move was mostly done in relation to the US 2020 elections and the controversial use of false information in the previous election, the ban is being implemented globally and applies to all political entities.