Young designers point the way to future farming

Date:2 July 2015 Tags:, , ,

Tomorrow’s farmer will operate from a “command centre” designed to manage all on-farm activities remotely alongside an autonomous “Queen”Tractor that controls other vehicles – “tractobots” monitored by drones – in the concept created by Italian design students for leading agricultural machine manufacturers New Holland. The company presented the students’ ideas at the 2015 Expo Milano.

New Holland set itself the goal of showing how a world leader in agricultural mechanisation interprets the present and prepares for the future of farming in a sustainable and accessible way,” said Annemie Lievens, Head of Brand Marketing and Communications for New Holland Agriculture.

What does the future of agriculture hold in store? How will tomorrow’s farmers operate and what challenges will they face?

As part of a project carried out in collaboration with CNH Industrial Design called “The Future of Farming” aimed at envisaging the role of tomorrow’s farmers, an international group of design students from Domus Academy in Milan tried to answer these fundamental questions, making full use of their imagination, creativity and intuition. And they’re questions that concern not only farmers, but practically all inhabitants of our planet,.

The project was not limited to solely restyling a New Holland tractor, but also focused on revolutionising the farmer’s lifestyle. The fundamental idea featured in a storyboard: “A day in the life of farmer Joe”, sketched by the students, was to create a ‘command centre’ from which the farmer could manage all on-farm activities remotely alongside an autonomous ‘Queen’ Tractor that controls other vehicles. These “tractobots” are designed with morpho-wheels, which can transform from standard wheels to triangular tracks using the same outer rim and spokes for exceptional all-terrain ability. These “tractobots” are monitored by drones to enable the farmer to observe operations in real time.

“We chose New Holland Agriculture for this project because of to its strong focus on innovation and its willingness to develop and try out new technologies for making agricultural machinery and practices more efficient, productive and less polluting”, said David Wilkie, Head of Design for CNH Industrial. “This study is testament to our commitment to encouraging and welcoming a new generation of designers to help build an efficient and sustainable future for the agricultural sector” added Guido Bianco, New Holland Chief Designer.

Domus Academy is a post-graduate school founded in Milan in 1982. Its teaching staff has included many of the leading architects, designers, thinkers and practitioners in the field of design, architecture and fashion, reflects the desire to explore a vision of the future as imagined by some of the most promising international talents, educated at a school that combines inventiveness with a meticulous, rigorous and robust methodology.

Source: The NewsMarket, New Holland

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