• Nokia 9 PureView – HMD Global’s first foray into the premium market

    Date:25 February 2019 Author: Brendon Petersen Tags:, , ,

    Mobile World Congress (MWC) is in full swing and every OEM (original equipment manufacturers) is currently in Barcelona looking to make a splash in the tech world.

    HMD Global has returned to MWC to do exactly that with the unveiling of their pentacamera Nokia 9 PureView. 

    Nokia 9 PureView is the world’s first smartphone featuring a five camera array system with ZEISS Optics. The pentacamera setup uses two colour sensors and three monochromatic sensors give sharpness and detail. All five cameras work together to collect up to 10-times the amount of light than a single colour sensor of the same type. Every image captured by Nokia 9 PureView is HDR, with up to 12.4 stops of dynamic range and a full scene 12MP depth map. Each 12MP JPG image can benefit from outstanding detail in areas of both bright sunlight and dark shadows at the same time with incredible texture. The depth map allows beautiful bokeh, giving you the possibility to adjust focus in Google Photos after you have taken the shot. Maximising the heterogenous computing architecture of the Qualcomm Snapdragon mobile platform and featuring a dedicated imaging co-processor, the Nokia 9 PureView gives you a glimpse into the future of smartphone photography with unparalleled control over your images through the updated Pro Camera UI. Nokia 9 PureView allows you to capture images in uncompressed RAW “DNG” format and through a partnership with Adobe Photoshop Lightroom allows editing on the device.

    The new handset uses last year’s Qualcomm Snapdragon chipset 845 chipsetand has a 2K pOLED PureDisplay screen, Corning Gorilla Glass 5 on the front and back, integrated Qi Wireless charging and under display fingerprint sensor.

    Juho Sarvikas, Chief Product Officer, HMD Global said: “Today we use our heritage of innovation to take a bold step – pioneering a truly innovative approach to imaging with the Nokia 9 PureView. And we believe great experiences should be available to everyone, which is why we are bringing cutting-edge experiences like the stunning design, the best of Google including the dedicated Google Assistant button, and great imaging and display technology, to the most accessible price points yet. And all this comes with all the craftsmanship and durability you’d expect from a Nokia smartphone. And with our Android promise delivering a pure, secure and up-to-date experience, we ensure that your phone gets better over time.”

     

    Heads-up: change the way you interact with your phone with a dedicated Google Assistant Button

    The Google Assistant button will revolutionise the way you engage with your smartphone. Simply press once for instant access to the Google Assistant to get things done throughout your day, such as getting directions, making calls, listening to music and getting answers to your questions faster than ever before. Double press to receive a visual overview of your day from the Google Assistant with intelligent suggestions and personalised information, including transport info, and what you have in your calendar to make sure you never miss a meeting again. By long pressing the button, you will activate a walkie-talkie mode, which lets the Google Assistant listen to you until you release it for long sentence queries.

     

    Nokia smartphone experience: it just keeps getting better

    The depth of the global portfolio commitment to Android One guarantees three years of monthly security updates and two years of OS updates, delivering a range of Nokia smartphones that offer the latest Android experience which only gets better over time. Each phone stays fresh with the latest AI powered innovations to the built-in security protection of Google Play Protect. With a pure Android installation, Nokia smartphones come with no unnecessary UI changes or hidden processes that would eat up battery life or slow them down, so you can enjoy your new phone for longer. Each of the new phones comes with a limited number of pre-installed apps so that you get more storage space, as well as the latest innovations that help you stay ahead of the game every day.

    Pekka Rantala, Chief Marketing Officer, HMD Global said: “With our unique brand promise we are altering the expectations people have from their smartphones. In addition to continuously delivering on the reliability and durability they expect from a Nokia phone, we are delighting them by offering the best Android experience on their Nokia smartphones. With two years of OS updates and 3 years of monthly security updates guaranteed, Nokia phones stay fresh for life and deliver an experience that just keeps getting better.”

     

    Android Enterprise Recommended

    Nokia smartphones feature one of the most diverse portfolios of Android Enterprise Recommended handsets, from Nokia 9 PureView to Nokia 3.2. The Android Enterprise Recommended programme gives enterprise customers confidence that all smartphones validated by the programme have been approved by Google for meeting objective business standards, which includes an elevated set of specifications for hardware, software, deployment, security updates and user experience.

    Florian Seiche, Chief Executive Officer, HMD Global said: “We’ve had a phenomenal response from consumers to our entire portfolio, thanks to our unique approach to Android, delivering a pure, secure and always up-to-date experience. We have delivered on this commitment, changing the smartphone ownership paradigm by offering an experience that only gets better over time. Today, with these new phones, we are taking a leap forward by delivering the very latest innovations from Google across our entire portfolio.”

     

    Local pricing and availability have not yet been confirmed.

     

    These images were taken with the Nokia 9 PureView

     

     

     

     

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