Younger buyers value:
• Sedan-sized functionality in performance coupé form with space for four;
• Interior connectivity and convenience;
• Efficient, punchy powertrains;
• A competitive price.
Why should this matter?
Well, General Motors has been talking seriously to young buyers because census data show a vast pool of consumers approaching 30. In the US alone, this group represents 40 per cent of the potential car-buying public and a combined R8 trillion in purchasing power. And that situation will unquestionably have spin-offs for the rest of the world.
The first results of this interaction with Next-Gen Buyers is two concept coupés introduced at the Detroit show. Both concepts are based on feedback from Chev’s discussions with young consumers.
The pair of concepts will travel to car shows, key lifestyle events, one-on-one experiences and other venues such as university campuses while Chevrolet attempts to engage customers using their preferred social media tools.
Code 130R is a four-seat coupé with a simple upright profile and heritage performance-inspired styling and rear-wheel drive. Its turbocharged engine works in tandem with eAssist technology that includes economy measures such as engine stop/start, brake energy regeneration, and torque smoothing during acceleration.
Tru 140S is a front-wheel-drive, “affordable exotic” four-seat sporty coupé. It’s based on the platform used for the Chevrolet Cruze and Volt electric extended range vehicle. The Tru 140S demonstrates technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology.