Ferrari and Richard Mille have signed a multi-year partnership agreement, which will see the Swiss watchmaker become an official sponsor and licensee for the Italian Prancing Horse brand.
Ferrari announces the multi-year partnership agreement with Richard Mille, which will see the Haute Horlogerie brand become sponsor and licensee. https://t.co/G9jhRhhP1w#essereFerrari @Richard_Mille pic.twitter.com/RxoCIIrVfy
— Scuderia Ferrari (@ScuderiaFerrari) February 22, 2021
As part of the new partnership, Richard Mille’s branding will be displayed on the Ferrari’s F1 single-seaters and on the drivers’ helmets. Richard Mille will also support other Ferrari’s motorsport activities as Official Timekeeper, sponsor of Competizioni GT and the Ferrari Challenge series, partner of Ferrari Driver Academy, technical partner of Ferrari Esports Series and FDA Esports Team.
Ferrari and Richard Mille will also have their respective research and design teams start a collaboration in order to create an exclusive range of limited edition watches, an expression of the two brands’ technological excellence and distinctive style.