Indian billionaire plans on reviving classic UK motorcycle brand

Date:17 November 2020 Author: Kyro Mitchell

Indian billionaire Anand Mahindra has announced his plans to resurrect Birmingham Small Arms (BSA), one of the world’s most iconic motorcycle brands. BSA was one of the world’s largest motorcycle brands in the 50’s, but sadly went bankrupt in the 70’s due to mismanagement. Now, it looks as though the company could soon have a new lease on life.

In an interview with The Guardian, Mahindra announced his plan to “resurrect the British motorbike industry” by first creating conventional combustion engine motorcycles as soon as 2021, before moving on to an electric battery model.

“The UK was the leader in bikes right from the start,” Mahindra told the Guardian. “That provenance is something that we really want to retain.”

Mahindra did however mention in an interview with Bloomberg that the success of his ambitious plan depends on whether the UK government grants and a trade deal with the European Union.

The re-imagined BSA Company will sell its combustion engine motorcycles for around R102 000 and R203 000 depending on what version you purchase. Parts for the motorcycles will be sourced from various suppliers in the UK and beyond, according to the Guardian.

 

Picture: Twitter/ @BMAGimages

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