Innovations that include a holographic instrument display and innovative adaptive concave-profile tyres are highlights of the Kia Novo concept car launched at the Seoul Motor Show.
The Novo was designed at KIA’s state-of-the-art Namyang design centre in Korea. Its coupé-inspired styling is based on the Cerato platform, with rear-hinged doors and slim, central pop-out door handles.
Intriguing elements of the instrument binnacle include a three-dimensional hologram display and what is described by Kia as a “blind control” touchpad next to the steering wheel that allows drivers to control the car’s functions without having to take their eyes off the road. The touchpad incorporates a fingerprint scanner, which automatically sets up elements of the car according to the driver’s preferences. A wide to uchscreen in the centre of the dash provides the car’s full range of functionality to occupants.
The unique 20-inch adaptive concave profile tyres have a sunken middle section between two contact points. The idea is to cool the rubber and channel excess road water away from the wheels, improving traction. At the same time, their two slim contact points on the outer edges lower rolling resistance and reduce road noise.
The Novo is powered by a 1.6-literT-GDI engine mated with a new seven-speed DCT.