Lamborghini had quite a successful 2020, despite the COVID-19 pandemic wreaking havoc on the automotive industry.
The Italian carmaker managed to deliver an impressive 7,430 cars worldwide in 2020, a decrease of only 9% compared to the previous year. The slight drop in sales can be attributed to the 70-day production shutdown in the spring, in compliance with Italian government directives and to protect the health of workers during the first emergency phase.
This brief shutdown didn’t discourage Lamborghini though, as the second six months of 2020 saw the company record sales figures, resulting in the best second half-year for deliveries-to-customers in the company’s history.
The United States was confirmed as the top market with 2,224 car deliveries, followed by Germany (607), mainland China, Hong Kong and Macau (604), Japan (600), the United Kingdom (517) and Italy (347). The two countries with the highest growth were South Korea (303 units, + 75%) and Germany (607 units, +8%).
In terms of what models sold the most, the Urus SUV, which just last year set a production record of 10,000 units, was the most successful model with 4,391 cars delivered. Both the super sports car lines made a significant contribution to global volumes: the V10 Huracán recorded growing numbers with 2,193 cars sold (+3%), alongside 846 V12 Aventador units delivered worldwide.
We responded to a though 2020 with determination: we delivered 7,430 cars worldwide and launched six new products, with an all-time six-month sales record in the second half of the year.
And 2021 starts with more than half of our yearly planned production already assigned.
— Lamborghini (@Lamborghini) January 12, 2021
“The 2020 results are a clear demonstration of the excellent work that, despite the difficulties of a year of global challenges, was carried out by the entire Lamborghini team with enormous dedication and a spirit of resilience,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini.
“The sense of community felt so strongly during the past year, along with the values of social responsibility and the drive toward innovation that has always distinguished Lamborghini, will be the basis for confronting a challenging 2021,” Winkelmann added.
2021 is already shaping up to be a good year for the automaker, as more than half of 2021’s planned production has already been assigned to customers around the world.