The evolution of the MINI model range is focused on the ongoing expansion of electric mobility, which opens up new possibilities for the iconic John Cooper Works brand. This means Future MINI vehicles could be available with electric drive as well as combustion engines.
MINI is already making great strides when it comes to electric mobility in the form of the MINI Cooper SE Countryman ALL4 plug-in hybrid model, which led to five percent of the brand’s total sales being electrified. Based on this experience, and looking ahead to future technology, MINI is now preparing the next step in the development of electric John Cooper Works models.
“With the MINI Electric, we’ve shown how well brand-typical driving enjoyment and electric mobility can be combined,” said Bernd Körber, Head of the MINI brand. “Now it’s time to translate the passion for performance of the John Cooper Works brand to electromobility. That’s why we’re working to develop concepts for electric John Cooper Works models.”
The current focus on the development of a MINI John Cooper Works Electric demonstrates just how important electric mobility is in terms of the brand’s future direction, with the companies goal being to create a unique blend of sustainability, performance and passion.
“With this new focus on electric performance, we’re also creating the opportunity to sharpen the distinctive profile of the John Cooper Works brand more than ever before,” Körber added.
Picture: BMW Group